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Social Media Marketing

Social Media Marketing is all about links, branding, sales and consumer interaction as companies look to leverage blogs, wikis, podcasts and sites such as Facebook or My Space. Advertising agencies and public relations firms have been quick to jump into the game and launch new practice areas dedicated to social media, but is it working? The world of public relations has been changed as the influence of bloggers continues to grow, but who is now in charge of the message?

There are millions of blogs being created every week, as well as rapidly evolving technology such as videos online, U tube, etc, each one reachable by search engines.
“engage the consumer” as they say these days, it is important that you also not “enrage the consumer

Social Media Marketing, Design, Development

Mambo Interactive can provide with the marketing expertise to deliver your message through this new channel, as well as

The emergence of blogs has connected your customers, partners, prospects and critical influencers like never before.

the Blogosphere

1. Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
2. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.
3. A few prominent examples of social media applications are Wikipedia (reference), MySpace (social networking), YouTube (video sharing), Second Life (virtual reality), Digg (news sharing), Flickr (photo sharing) and Miniclip (game sharing). These sites typically use technologies such as blogs, message boards, podcasts, wikis, and vlogs to allow users to interact.
Value Proposition

FORUMS and User Groups
Forums are great places to find topic ideas. Read topic specific forum posts then editorialize and summarize the posts.
Google News

BLOGS
Web Marketing 2.0

Contact Us to discuss your Social Media Marketing needs.


 

About Social Media:

Wikipedia has defined social search as the following:
“Social searching is the latest innovation in the search engine industry. Sprouting from web2.0 concepts like folksonomy or social bookmarking it gives the user the ability to interact with the search engine and promote what they feel are the relevant results. This is a user based approach website relevancy as opposed to the traditional webmaster based approach”
 

News:

MySpace gets commercialized?
Kate James and Derrick Kosinski are pushing Zapzyt to young MySpace users between the ages of 13 and 17. So far, the teens can't get enough of the rich-media ads for the acne medication, which boast an 11% click-through rate vs. 0.7% to 1.3% for the campaign's more conventional banners.
Advertising Age