Search Engine Marketing
Cross Channel Advertising
Social Media Marketing
Social Media Marketing is all about links, branding, sales
and consumer interaction as companies look to leverage blogs,
wikis, podcasts and sites such as Facebook or My Space. Advertising
agencies and public relations firms have been quick to jump
into the game and launch new practice areas dedicated to
social media, but is it working? The world of public
relations has been changed as the influence of bloggers
continues to grow, but who is now in charge of the message?
There are millions of blogs being created every week, as
well as rapidly evolving technology such as videos online, U
tube, etc, each
one reachable by search engines.
“engage the consumer” as they say these days, it is
important that you also not “enrage the consumer
Social Media Marketing, Design, Development
Interactive can provide with the marketing expertise to
deliver your message through this new channel, as well as
The emergence of blogs has connected your customers,
partners, prospects and critical influencers like never
1. Social media describes the online technologies and
practices that people use to share opinions, insights,
experiences, and perspectives with each other.
2. Social media can take many different forms, including
text, images, audio, and video. Popular social mediums
include blogs, message boards, podcasts, wikis, and vlogs.
3. A few prominent examples of social media applications are
Wikipedia (reference), MySpace (social networking), YouTube
(video sharing), Second Life (virtual reality), Digg (news
sharing), Flickr (photo sharing) and Miniclip (game sharing).
These sites typically use technologies such as blogs,
message boards, podcasts, wikis, and vlogs to allow users to
FORUMS and User Groups
Forums are great places to find topic ideas. Read topic
specific forum posts then editorialize and summarize the
Web Marketing 2.0
to discuss your Social Media Marketing needs.
Wikipedia has defined social
search as the following:
“Social searching is the latest innovation in the
search engine industry. Sprouting from web2.0
concepts like folksonomy or social bookmarking it
gives the user the ability to interact with the
search engine and promote what they feel are the
relevant results. This is a user based approach
website relevancy as opposed to the traditional
webmaster based approach”
MySpace gets commercialized?
Kate James and Derrick Kosinski are pushing Zapzyt
to young MySpace users between the ages of 13 and
17. So far, the teens can't get enough of the
rich-media ads for the acne medication, which boast
an 11% click-through rate vs. 0.7% to 1.3% for the
campaign's more conventional banners.