Search Engine Marketing
Cross Channel Advertising
Search Engine Optimization (SEO)
Engine Marketing >
Optimization (SEO) >
Search Inclusion >
SEO is the process of improving the
volume and quality of traffic to a web site from search
engines via "natural" or free organic search results. Mambo
interactive promotes good practices.
Site's positions in search results are determined based on a
number of factors designed to provide end-users with
helpful, accurate search results. These some of these
Clear hierarchy, proper use of heading structure h1 to h2
and so on.
Introductory text on the home page with related
content and proper use of keywords
Use text links instead of graphics, prefer self descriptive
not the "click here" kind.
Make sure your page has a descriptive title tag and proper
use of metadata
Display content as text and no graphics
Cross linking an important part of the SEM initiatives, by
building links from relevant sites or networked sites the
rankings can improve dramatically
to discuss your Search Engine Optimization needs.
Tips to get ahead in search engine marketing
Search marketing is unmatched in its ability to quickly and
accurately pinpoint customers' preferences. Get the most out of online search
marketing by paying for only what you need to be on top, understanding the
nuances of search engines and mixing up the primary engines with which you do
business. SmartBIZ (03/05)