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Search Engine Optimization (SEO)

Search Engine Marketing > Search Engine Optimization (SEO) > Paid Search Inclusion > Search Engine Analytics

SEO is the process of improving the volume and quality of traffic to a web site from search engines via "natural" or free organic search results. Mambo interactive promotes good practices.

Site's positions in search results are determined based on a number of factors designed to provide end-users with helpful, accurate search results. These some of these factors are:

  • Clear hierarchy, proper use of heading structure h1 to h2 and so on.

  • Introductory text on the home page with related content and proper use of keywords

  • Use text links instead of graphics, prefer self descriptive not the "click here" kind.

  • Sitemap usage

  • Make sure your page has a descriptive title tag and proper use of metadata

  • Display content as text and no graphics

  • HTML validation

  • Cross linking an important part of the SEM initiatives, by building links from relevant sites or networked sites the rankings can improve dramatically

Contact Us to discuss your Search Engine Optimization needs.


Tips to get ahead in search engine marketing

Search marketing is unmatched in its ability to quickly and accurately pinpoint customers' preferences. Get the most out of online search marketing by paying for only what you need to be on top, understanding the nuances of search engines and mixing up the primary engines with which you do business. SmartBIZ (03/05)