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Search Engine Marketing (SEM)

Search Engine Marketing > Search Engine Optimization (SEO) > Paid Search Inclusion > Search Engine Analytics

The Internet has evolved in to a daily habit for tens of millions of people. Currently, Google handles more than 150 million queries daily as more than 85% of Internet users use search engines to find products and services. Therefore, search engine marketing has become a vital element of any comprehensive online marketing strategy. Mambo Interactive has extensive experience in keyword/search engine optimization.

Search engine optimization (SEO)

SEO is the process of improving the volume and quality of traffic to a web site from search engines via "natural" or free organic search results. Mambo interactive promotes good practices
Sites' positions in search results are determined based on a number of factors designed to provide end-users with helpful, accurate search results. These some of these factors are:
clear hierarchy, proper use of heading structure h1 to h2 and so on. Introductory text on the home page with related content and proper use of keywords
Use text links instead of graphics, prefer self descriptive not the "click here" kind.
Sitemap usage
Make sure your page has a descriptive title tag and proper use of metadata
Display content as text and no graphics
HTML validation
Cross linking an important part of the SEM initiatives, by building links from relevant sites or networked sites the rankings can improve dramatically

Paid Search

Paid placement of relevant advertising within the results of a user initiated search at a search engine result page level (Google ad words) or on content related sites, either Yahoo Sponsored Search or Google AdSense offer solutions of paid inclusion by selling keywords on a pay -per-click basis you only pay a fee if visitors actually click on your ad
Mambo Interactive offers Paid Search services, we will study and select on the keywords to bid for, manage your daily spending budget, maximum bids (the amount you're willing to pay for a click on your ad) keyword value analysis and performance testing. since the quality of the leads in this particular aspect affects directly the ROI.

Search analytics, metrics and analysis

Every main search engine services offer complete reporting like Google webmaster tools, where you can access query stats, page analysis crawl stas keyword performance to constantly monitor results and improve results.

Contact Us to discuss your Search Engine Optimization needs.