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Clients - Direct Energy Case Study - Bacardi Case Study

Case Study - Direct Energy

Executive Summary
Direct energy is one of the largest providers of retail energy services in North America. This translates to over 5 million customers that rely on Direct Energy to provide information and up to date information on how energy impacts their lives.
In 2004, Direct energy contacted Mambo Interactive to redesign their global website. They needed an interactive partner that would be able to work with other Direct Energy Agencies, and be able to integrate offline content into the online realm.
In only 60 days, the global brand site was launched - on time and within budget. The Direct Energy website was a brilliant extension of the brand into the online space – with integrated content and design that reflected offline marketing initiatives.

Objectives:
To work together with the other agencies involved, gather materials, analyze best translation into interactive media, and provide a final product that should go live at the same time their direct mailing and broadcast.


The Results:

Based on these stellar results, Mambo Interactive was tasked with working within other marketing channels for Direct Energy - such as email marketing, banner advertising, and micro site development. Clearly, Direct Energy is confident in the work done by the team at Mambo.