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Clients - Direct Energy Case Study - Bacardi Case Study

Case Study - Bacardi Canada

Executive Summary
For more than a century, BACARDI Rum has retained its pre-eminent
position as the number one premium rum brand within the spirits industry.
Demand for light-bodied, smooth rums originated close to 150 years ago by
BACARDI's founder Don Facundo Bacardi Masss, and continues to grow globally.
Bacardi Canada is a sub-division of Bacardi Limited, a leading privately
held company in the international spirits industry. The Company produces and
markets a variety of internationally recognized spirits. The Company's brand
portfolio consists of more than 250 brands and labels.
 

Objectives:
In 2006 Mambo Interactive was approached by Lux 9, the existing interactive consulting agency working for Bacardi Canada, to provide development and design for 3 major upcoming projects, to work together with the other agencies involved, gather materials, analyze best translation into interactive media, and provide a final product that should go live at the same time their direct mailing and broadcast. campaigns. As a result of this effective agency partnership the following websites came to live.

The Results:

Casa Bacardi Contest (currently expired):
Key features: 
French and English content,  legal drinking age check helps ensure responsible marketing, email marketing integration and viral marketing refer a friend functionality. Random winner selection through bakend admin user interface.

Get Delicious (Interactive flash microsite)
Key features:
French and English content,  legal drinking age check helps ensure responsible marketing, send-to-a-friend, legal drinking age check help ensure responsible marketing, email marketing integration, banner ad campaigns. Integrated flash video advertising, ticket reservation and web contest.

Bacardi B-Live Website
Key features:
French and English content,  legal drinking age check helps ensure responsible marketing, photo gallery, send-to-a-friend, legal drinking age check help ensure responsible marketing, email marketing integration, banner ad campaigns. Integrated ticket reservation and web contest.